Christopher Melfi

chris.melfi@gmail.com | (239) 384-1524

 

OBJECTIVE

Creative SEO and lead generation strategist with 15 years of experience in search engine optimization, conversion optimization, content creation, and consumer psychology copywriting. Google Adwords and Bing Accredited professional with a proven track record of delivering results through data-driven strategies.

 

QUALIFICATION
HIGHLIGHTS

  • 15 years of Search Engine Optimization (SEO) expertise
  • Strong focus on conversion optimization
  • Proficient in consumer psychology copywriting
  • Google Adwords Certified for 10 years
  • Bing Accredited for 4 years
  • 13 years of managing paid lead generation campaigns
  • Analytical data-driven success strategist

I can implement a system to position your business, product, or service where it is needed when it is needed.

 

EXPERIENCE

 

REFINDLY

SEO Manager – 04/2016 – 12/2023

  • On-site/off-site SEO for SaaS website
  • Trained agents on SEO best practices as well as the use of the REfindly real estate IDX websites and CRM
  • Created educational content for SaaS website and social media channels increasing brand awareness and trust
  • Worked with developers on server-side Technical SEO to optimize client network of over 2,000 web properties
  • Used analytics, KPIs, and data-driven insights to visualize, analyze, and improve business processes
  • Developed knowledgebase of how-to articles for client support, and leveraged the database for SEO
  • A/B tested landing pages to increase CRM demo signups/sales
  • Created email auto-responder sequences to nurture cold leads

 

DOMAIN REALTY GROUP

SEO Manager – 04/2016 – 12/2023

  • Managed a network of over 1,400 hyper-local WordPress websites based on communities in Southwest Florida
  • Lead generation for a team of over 100 real estate agents
  • Developed content for all websites within the network
  • Monitored analytics and recognized content opportunities for lead capture and backlinks
  • Updated and leveraged YouTube video titles and descriptions for keyword density and high-quality backlinks
  • Garnered top positioning on Google often surpassing the builder as well as major industry players like Zillow, Trulia, and Realtor.com
  • Developed email auto-responder campaigns consistent with the brand to help build relationships with prospects and nurture cold leads

 

FREELANCING/SELF EMPLOYED

SEM Consulting/Project Manager – 2006 – 2016

  • Search Engine Optimization (SEO) of client websites and positioning on the top three search engines to generate sales and/or organic leads for multiple companies
  • Built WordPress websites for clients as necessary
  • Developed and managed pay-per-click (PPC) campaigns on multiple platforms including Google, Bing/Yahoo, and others to establish brand awareness and generate leads/sales for small and midsize businesses
  • Developed sales funnels for clients and gathered analytical data for future optimization efforts
  • Created and A/B tested landing pages for subscription-based services and products to increase conversions and lower cost per acquisition/sale
  • Scheduled and conducted meetings for all SEO, PPC, and SMM clients
  • Developed standardized monthly reporting templates for brand consistency

 

INVICTUS SECURITY & FIREARMS TRAINING ACADEMY

SEM Manager – 01/2015 – 03/2016

  • Managed Search Engine Optimization (SEO) for the Training Academy as well as the Private Security Company establishing both entities separately online
  • Facilitated proper categorization and placement on Google My Business (GMB), Bing, and Yahoo local listings as well as the Major Data Aggregators such as Acxiom, Infogroup, & factual
  • Developed pay-per-click (PPC) campaigns on multiple platforms including Google, Bing/Yahoo, Facebook, YouTube, LinkedIn, and others to establish the Invictus brand as the top provider of Security & Firearms training in South Florida
  • Developed marketing campaigns focusing on the enrollment of students for Security & Firearms training classes solidifying a partnership with an International Conglomerate to form a Franchise
  • Implemented an Affiliate Program as another channel for the growth of the company
  • Integrated gamification to build trust and incentivize citations, word of mouth referrals and ultimately extend network through social engagement
  • Developed email auto-responder campaigns consistent with the brand to help build relationships with the subscriber base and nurture cold leads into raging brand ambassadors

 

WOUNDED WARRIORS OF SOUTHWEST FLORIDA

SEO Specialist/PPC Specialist – 01/2015 – 03/2016
501 (c)(3) NON-PROFIT VETERANS CHARITY (Not Affiliated w/ Wounded Warrior Project)

  • Retained a $10,000 a month Google Adwords Grant for the 501(3)(c) Non-profit Disabled Veterans Organization
  • Retained a free, and still unmatched, 40,000 subscriber cap account with VerticalResponse for email campaigns
  • Created email campaigns consistent with the brand for volunteers, donors, and event organizer outreach
  • Developed pay-per-click (PPC) campaigns for fundraising events on multiple platforms including Google, Bing/Yahoo, and Facebook.
  • Built a new WordPress-based website for the organization
  • Optimized website and social media presence for maximum exposure to potential donors and event participation

 

REFINDLY

SEM Specialist – 10/2013 – 10/2014

  • Developed Buyer/Seller pay-per-click (PPC) campaigns for clients on multiple platforms including Google, Bing, Yahoo, and Facebook
  • Ran A/B Split Testing campaigns on landing pages to optimize conversions
  • Made a large team of seasoned real estate agents tap out from an overwhelming excess of leads
  • Crafted all sales verbiage on the SaaS website and social media channels
  • Hired writers and trained editorial team in SEO best practices and copywriting techniques that promote user engagement
  • Awarded Google Partnership
  • Received Google Adwords Agency Certification
  • Established REfindly‚Äôs presence online and solidified the brand

 

DATASTREAM GROUP

PPC Specialist – 08/2012 – 10/2013

  • Developed PPC lead generation campaigns for multiple industries/verticals such as Life, Home, Auto, Health Insurance, Mortgage Loans, Pay Day Loans, and more
  • Utilized platforms including Google, Bing/Yahoo, Facebook, AdKnowledge, 7Search, Ad Sonar, Pulse 360, and others as marketing vehicles
  • Created landing pages and sales funnels to convert traffic
  • Crafted all content on websites and social media channels to pre-qualify potential leads
  • Assisted in database segmentation and management of millions of records for targeted email campaigns

 

RT DESIGN GROUP

SEM Specialist – 05/2010 – 06/2014

  • Managed all SEO clients and never missed a page one ranking for any of the B2B and B2C agency customers
  • Conducted website audits for SEO performance and content gaps
  • Created pay-per-click (PPC) campaigns for clients on multiple platforms including Google, Bing, Yahoo, and Facebook
  • Developed Social Media Management department and trained team to facilitate SMM service for clients
  • Scheduled and conducted meetings for all SEO, PPC, and SMM clients
  • Developed standardized monthly reporting templates for all departments under my control for brand consistency
  • Managed clients’ expectations and fulfilled contracts on time
  • Hosted workshops and taught local business owners SEO Best Practices and SMM to help them take control of their online presence and grow their businesses organically
  • Awarded Google Partnership
  • Received Google Adwords Agency Certification
  • Awarded Bing Accreditation for the agency

 

UNITED STATES ARMY

Ammunition Specialist (E4) – 2003 – 2008

Ammunition Specialists are specialized Soldiers whose primary responsibility is all aspects in the management of ordnance (ammunition and explosives). Ammunition Specialists are primarily responsible for receiving, storing, issuing of conventional ammunition, guided missiles, large rockets, explosives, and other ammunition and explosive related items; performing maintenance (field and sustainment), modification, destruction and demilitarization on ammunition and explosive components.

  • Graduated NCO leadership training
  • Managed squad of 7 soldiers
  • Created reports on promotion opportunities and the strengths/weaknesses for the soldiers in my squad
  • Conducted Sergeants’ Time (training) regularly
  • Operation Enduring Freedom (OEF), 2005 – 2006 Afghanistan War Veteran

 

SKILL SET

  • Search Engine Optimization (SEO)
  • Pay-per-click (PPC)
  • Lead Generation
  • Landing Page Optimization
  • Team Player
  • Asset Development
  • Client Reporting
  • Communication Focused
  • Business Growth Oriented
  • Content Development
  • Copywriting
  • Database Segmentation
  • Data Mining
  • Email Marketing
  • Conversion Optimization
  • Client Management
  • Team Management
  • WordPress
  • Data-Driven & Analytical
  • KPI Reporting
  • A/B Split Testing

 

SEO TOOLSET

  • SEO Powersuite
  • Rank Tracker
  • Website Auditor
  • Link Assistant
  • SEO SpyGlass
  • Ahrefs
  • BrightEdge
  • Canva
  • MOZ Local
  • SEMrush
  • Screaming Frog
  • Google Search Console
  • ChatGPT
  • Quil Bot
  • Google Suite (Docs, Sheets, Slides)
  • Zoom, Slack, Google Meet
  • Google Analytics (GA4)
  • WordPress
  • SalesForce
  • Microsoft Suite (MS Word, Excel, Powerpoint, Teams)
  • MailChimp, Constant Contact, Aweber
  • Optimizely
  • Adobe (Photoshop, Acrobat)
  • Freshdesk

 

If you would like to discuss how my skills and experience can help grow your business please call (239) 384-1524 or email me at chris.melfi@gmail.com

 

Thank you for your consideration.
Chris Melfi
https://www.linkedin.com/in/chrismelfi/